Cartier is a well-known French watch and jewelry manufacturer founded in 1847 by Louis-François Cartier, and is now a wholly owned subsidiary of Compagnie Financière Richemont SA. For over one hundred years, Cartier has maintained close links and frequent contacts with the royals and nobilities as well as celebrities, and is known as “jeweler for the king, and king of jewelers.”
Cartier is a pioneer leading the watchmaking style: In 1904 the first practical wristwatch in the world, the Cartier “Santos” wristwatch was designed by Cartier for the Brazilian pioneer aviator Alberto Santos-Dumont; and early in the last century, Cartier launched a rectangular dial watch, subverting the tradition of watch design. The timing devices of Cartier are always of exquisite craft as well as original and unique design.
As the artistic, image and strategy director of Cartier brand, Pierre Rainero commented: “the difference between product produced by Cartier and other brands is that we start from an ordinary fashion concept, boldly fuse jewelry making skills to meet the aspirations of distinguished guests, and let they become the world’s most elegant and noble ladies and gentlemen.”